Nestled in the heart of Jung-gu, South Korea, Demer Coffee, designed by Design by 83, stands as a charming cafe overlooking the historic 40-Step Stairway in Jungang-dong, Busan. Steeped in history dating back to the Korean War, this area once served as a refuge for war refugees, evolving into a vibrant neighborhood enriched with cultural significance.
Embracing Heritage
The name “Demer,” derived from French, meaning “of the sea,” pays homage to Busan’s maritime heritage. Reflecting the city’s deep connection to the sea, Demer Coffee captures the essence of Busan’s identity. The choice of name serves as a symbolic representation of the city’s enduring relationship with the ocean.
Design Concept
With a vision to create a warm and inviting atmosphere, Design by 83 carefully curated an ivory palette accented with wooden elements and cool-toned materials. Inspired by Busan’s maritime legacy, the design incorporates galvanized steel, translucent polycarbonate, and shades of blue to evoke the calming ambiance of the sea. By seamlessly blending these elements, the cafe captures the nostalgic charm of Jungang-dong.
Spatial Innovation
Working with a trapezoid-shaped space posed unique challenges, prompting innovative design solutions. Strategic placement of glass sections fosters a harmonious indoor-outdoor connection, while a well-defined bar area encourages interaction between baristas and patrons. The layout, thoughtfully arranged in the remaining space, ensures a welcoming environment conducive to relaxation.
Exterior Design
The exterior design reflects a commitment to professionalism and aesthetic appeal. Placing the coffee machine near a large window encourages engagement with passersby, fostering a sense of community. The signage, crafted from translucent polycarbonate, emits a soothing blue glow at night, serving as a captivating symbol of the brand’s identity.
Symbolism and Legacy
Drawing inspiration from Busan’s bustling port, the design incorporates rust-effect paint to evoke the weathered appearance of ships. This deliberate choice symbolizes the enduring legacy of timeless vessels and reflects the brand’s aspiration to stand the test of time.
Conclusion
Demer Coffee, envisioned by Design by 83, is not merely a cafe but a testament to Busan’s rich heritage and cultural significance. Through thoughtful design elements and a deep connection to tradition, Demer Coffee invites patrons to embark on a journey of rediscovery, celebrating the timeless allure of Busan’s maritime legacy.
