In the bustling city of Huizhou Shi, China, Informal Design presents NOWSEE, a visionary project that redefines community commerce and living experience. Nestled within the Park View Mansion residential community developed by CR Land, NOWSEE serves as a vibrant platform for future community life and retail innovation. Led by architect Sheng Wang, Informal Design integrates local cultural context and urban lifestyles to create an immersive space that fosters exploration and connection.
Concept and Inspiration
NOWSEE embodies a vision for community-centric commerce, inspired by the evolving landscape of urban consumption. As part of CR Land’s initiative to create new-style property scale centers, NOWSEE combines retail, art exhibitions, and communal spaces to provide a holistic lifestyle experience. Drawing from Huizhou’s cultural heritage and the ethos of exploration, Informal Design envisions NOWSEE as a dynamic hub that encourages curiosity and celebrates diverse lifestyles.
Spatial Design
The design of NOWSEE reflects a seamless blend of interior and exterior elements, blurring the boundaries between community, street, and city. The space is conceived as a fluid, open realm characterized by swaying plants, warm lighting, and flexible seating arrangements. Large transparent glazing invites natural light, creating a bright and inviting atmosphere. The minimalist approach to spatial renovation and material selection ensures sustainability and maximizes the potential for future reuse.
Lifestyle Experience
NOWSEE is more than just a retail space; it’s a destination for urban exploration and social interaction. The layout incorporates various functions, including retail areas, art exhibitions, dining spaces, and collaborative zones. Modular fixtures and transparent components allow for customizable display arrangements, catering to changing needs and seasonal updates. The fluid circulation encourages visitors to explore freely and engage with the vibrant community atmosphere.