Sobchenko Architects presents PULSE, a cutting-edge retail space located in Kyiv, Ukraine, where minimalist design converges with the vibrant energy of sportswear. More than just a store, PULSE embodies a meticulous fusion of aesthetics and functionality, offering a fresh perspective on the traditional sportswear retail experience.
Design Concept
Rooted in a minimalist ethos, PULSE meticulously selects two primary materials—concrete and polished metal—to symbolize the essence of dynamics. The architectural design evokes a sense of perpetual motion, mirroring the kinetic spirit of sports. A subdued color palette accentuates the raw beauty of these materials, reflecting not only an aesthetic choice but also encapsulating lifestyle, mood, and contextual relevance.
Integration of Themes
PULSE extends its narrative beyond its physical boundaries by incorporating thematic zones within its space. The “Military Zone” features authentic 120mm ammunition crates repurposed as shoe stands, acknowledging and reflecting on contemporary events. The strategic placement of light fixtures and mirrors enhances visibility and spatial perception, while the “Green Zone” beneath the stairs introduces organic elements like succulents and cacti, adding a dynamic contrast to the overall ambiance. Additionally, the store offers sports water bottles as thoughtful gifts, further enriching the customer experience.
Unique Features
The second floor of PULSE stands out with its distinctive decor, showcasing natural stones and mirrors to create a surreal atmosphere. Comfortable fitting rooms complement the avant-garde design, enhancing the overall shopping experience for patrons.
Manifesto in Concrete and Metal
PULSE transcends the realm of traditional retail; it embodies a manifesto of energy, movement, struggle, and transformation. Every aspect of the store is meticulously crafted with attention to detail, offering a bespoke environment that epitomizes contemporary fashion trends.
Conclusion
PULSE in Kyiv is not just a retail space; it’s a testament to Sobchenko Architects’ innovative vision and commitment to pushing boundaries in commercial architecture. With its unique blend of minimalist aesthetics, thematic integration, and bespoke design elements, PULSE sets a new standard in the world of retail interiors, offering a dynamic and immersive shopping experience for discerning customers.
